The Hunger Games - Ballad of Songbirds and Snakes Social Campaign

Instagram - @songbirdsandsnakes

We partnered with Scholastic, Inc. for a Digital Campaign to welcome fans back to the world of Panem with the release of the Hunger Games prequel, The Ballad of Songbirds and Snakes. From developing the strategy bible that informed our content, targets, and objectives, to implementing a paid media strategy that amplified our content, to community management and reactive that excited fans for what’s to come, our team owned all aspects of this campaign from start to finish.

Client: Scholastic, Inc.

Studio: Ignition

Project: The Ballad of Songbirds and Snakes Social Campaign

Role: Design / Animation