Kill Strain

Kill Strain is a top-down battlefield arena between humans and mutants. The humans are tasked with gathering resources and raking up kills, while the mutants attempt to spread their infection, the "Strain", to convert all humans into their own kind.

Promotional videos were made aiming to "hire" new players as mercenaries, glorifying the potential rewards while downplaying the imminent danger and death that awaits. 

Studio: Sony Playstation

Project: Kill Strain Launch Promotion

Role: Animation